CHALLENGE:

The Obama Foundation was seeking effective, youth-centered engagement strategies to attract Gen Z audiences to their forthcoming Presidential Center.

SOLUTION:

In partnership with Made By Us, we helped the Foundation develop new programming ideas aimed at empowering the next generation of changemakers.

OUTCOME:

Our work contributed to the implementation of new youth-centered initiatives designed to engage future visionaries—helping the Foundation prepare for a successful opening of the Presidential Center.

🧩 Services Included: Foresight strategy, youth programming ideation, engagement frameworks